Creating a Responsive WordPress Site Your Mobile Users Will Love

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By , 10/08/2015 07:21

Here’s a great post on getting the most out of websites on mobile devices. responsive-design

Couldn’t have said it better myself.


As more and more people get online using a variety of mobile devices and screen sizes, it’s essential that your WordPress site is responsive and device-agnostic. Heck, you may even be reading this article on your phone right now. (How does our site look? Okay? Good.)

Don’t Hide Content From Mobile Users

There was a time when the default position for WordPress site owners who wanted their site to work on mobile would be to install a plugin that simply put all of their posts into a mobile template and displayed that to visitors on mobile instead of showing them the full site. This had some major drawbacks, including the fact that mobile visitors never got to see your site’s lovely design and also that a lot of the content simply disappeared on mobile.

There was also a trend for large sites to have a separate mobile version which would display certain content types in a completely different layout or template. This included WordPress sites that would use a different theme on smaller screens or when a mobile browser was detected. It was common for only certain areas of the site to use this template: sometimes other areas of the site would use the desktop layout on mobile and sometimes (and even worse) those other sections of the site would be completely unavailable to mobile users.

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WordPress Websites Targeted by Hackers

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By , 04/23/2013 23:16

WordPress has been attacked by a botnet of “tens of thousands” of individual computers since last week, according to server hosters Cloudflare and Hostgator.

The botnet targets WordPress users with the username “admin”, trying thousands of possible passwords.

The attack began a week after WordPress beefed up its security with an optional two-step authentication log-in option.

The site currently powers 64m websites read by 371m people each month.

According to survey website W3Techs, around 17% of the world’s websites are powered by WordPress.

“Here’s what I would recommend: If you still use ‘admin’ as a username on your blog, change it, use a strong password,” wrote WordPress founder Matt Mullenweg on his blog.

He also advised adopting two-step authentication, which involves a personalised “secret number” allocated to users in addition to a username and password, and ensuring that the latest version of WordPress is installed.

“Most other advice isn’t great – supposedly this botnet has more than 90,000 IP addresses, so an IP-limiting or login-throttling plugin isn’t going to be great (they could try from a different IP [address] a second for 24 hours),” Mr Mullenweg added.

Matthew Prince, chief executive and co-founder of Cloudflare, said that the aim of the attack might have been to build a stronger botnet.

“One of the concerns of an attack like this is that the attacker is using a relatively weak botnet of home PCs in order to build a much larger botnet of beefy servers in preparation for a future attack,” he wrote in a blog post.

“These larger machines can cause much more damage in DDoS [Distributed Denial of Service] attacks because the servers have large network connections and are capable of generating significant amounts of traffic,” he added.


Hi-tech Crime Terms

  • Bot – one of the individual computers in a botnet; bots are also called drones or zombies
  • Botnet – a network of hijacked home computers, typically controlled by a criminal gang
  • Malware – an abbreviation for malicious software ie a virus, trojan or worm that infects a PC
  • DDoS (Distributed Denial of Service) – an attack that knocks out a computer by overwhelming it with data; thousands of PCs can take part, hence the “distributed”
  • Drive-by download – a virus or trojan that starts to install as soon as a user visits a particular website
  • IP address – the numerical identifier every machine connected to the net needs to ensure data goes to the right place

7 Mistakes to Avoid in Social Media

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By , 12/04/2011 16:35


Source: AnyMeeting – Dawn Papandrea

You’ve probably heard all of the success stories by now. Their message? You need to get on board with social media to grow your business. But for every company that achieves success, there are thousands that aren’t leveraging the power of social media in quite the right way. Here are the top seven things they’re doing wrong, that you want to do right.

1. Boycotting social media

If you’ve avoided setting up a Facebook page or a Twitter profile for your small business, using the excuse that social media is a passing fad, it’s time to join the crowd. These platforms, and others such as Google+, are here to stay (or at least they’re here until the next big thing comes along), and they’re where your customers and clients are spending a lot of time.

2. Expecting immediate results

Sorry, but you can’t assume that once you announce to the world that you’re on Facebook, you’ll triple your sales. Social media is all about brand awareness, engaging your customers, and building a community–and that takes time!

3. Sounding like a commercial

People will lose interest in your stream pretty quickly if you use your pages to promote, promote, promote. Instead, think of what value you can give to your audience. Perhaps it’s a special discount code for your fans or followers, or a tip of the day that’s related to your product or service. Once you become a trusted authority, people will stay connected, and you’ll be top of mind when they’re ready to purchase.

4. Not engaging or responding

If you aren’t actively conversing with your network, you’re wasting your time. Make it a point to answer questions about your business, or address customer service issues, in a timely manner. Even something as simple as sending out a happy birthday message to your users will let them know you care about them.

5. Letting an intern run your social media

Don’t pass the responsibility of your social media efforts off to someone else, unless you’re sure that person is a good representative of your business. While it’s true that social media can take up time, it’s vital that it’s done properly.

6. Being all business, all the time

As relationships develop, it’s great to let your hair down. Let your clients get to know the person behind the brand. For example, many companies on Twitter make it a point to use an employee’s photo, instead of the company logo.

7. Not targeting the right people

When you’re starting up your pages, it’s great to add your friends and family, to get your numbers up. Ultimately, though, you want to attract your target market. Do this by letting your customers and clients know that you’re on social sites. Add the links to your email signature and to your business cards. Put up a poster in your storefront. And give people an incentive to connect, by offering something of value, like a contest or coupon.

By avoiding these social media mistakes, you’ll reach more new people, and strengthen relationships with your existing customers. And those are results that you’re sure to “like.”

Using Google Places

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By , 11/27/2011 21:08

Google has long understood the relevance of a business’s location to commercially motivated searches, which is largely what prompted them to create the Places service. Google Places is effectively a business directory that has been integrated with the company’s popular Maps service.

In comparison to search engine optimisation, creating a Google Places search listing for your business is relatively simple, and doesn’t require much technical expertise. Unlike organic search, it is entirely dedicated to connecting consumers with nearby businesses, meaning that those listed on it don’t have to compete with non-commercial pages for relevance. Also, Places is distinct from search marketing services like AdWords in one very significant respect – it’s free.

Stake a claim

The first step in getting your business on Google Places is to simply go and claim its location.

“The quickest win, and I guess the easiest one for businesses to do themselves, would be to actually claim all their Google Places listings,” Brendan Tully, principle consultant at The Search Engine Shop.

Before claiming a listing, it’s a good idea to cast your eye over Google’s Places guidelines.

“Do not create multiple Google Places listings with the same information,” warns Nick Grinberg, co-director of Maps Gurus. “If you’ve got multiple locations, that’s fine, but if you’ve got one address, only register a single listing.”

A business specialising in a number of different areas, for example, would be ill-advised to create listings for each of its products or services, as doing so is against the Places guidelines. By the same token, it’s essential to only use contact information that is relevant to your physical offices or stores. For example, Google won’t place any value in a PO Box, so put your real address.

Given that Google draws information from third party sources like the Yellow Pages, your business may already have unclaimed, ‘place-holder’ listings on Places. For this reason, it’s wise to search Maps for variations on your business name and your own name, so that you can claim any pre-existing listings.

“Unclaimed listings can struggle to rank high in results,” claims Tully. “Often the act of just claiming a listing can double website traffic overnight.”

Once all relevant listings have been claimed and consolidated, it helps to have a clear idea of the kind of keywords the business wants to be ranked for.

“When you’re claiming a Google Places listing, it’s really important to know exactly what kind of key phrases you’d want it to come up for, and cater the listing around those phrases,” continues Tully. “It’s really important to do keyword research using tools such as the Google Adwords keyword research tool or Market Samurai.”

It’s also important to make sure the keywords you use on your website match, or at least are similar to, those you’re targeting with Places listings.

“Whenever you do a Google search, you’re actually clicking on titles on websites. It’s very important to Google that your titles have the correct keywords in them,”  says Andrew Clacy, marketing manager at Canvas Marketing. “If you’ve got a website, Google wants you to be uniform with the keywords. To get a higher ranking, you should have your Google Places words matching the keywords in the title of the website.”

Tell them everything

The next step is to fill the listing with information about the business. Google’s main objective is to present searchers with the most relevant results. The more content you fill your Places listing with, the more likely it is to be deemed relevant to a query.

“There’s roughly 30 or 40 different fields that you can fill out about your business inside Google Places; things like payment methods, opening hours, the locations you serve, and even fax numbers and email addresses,” says Tully. “All things equal, if you have filled out all the fields in your listing, and a competitor hasn’t, you will generally be ranked higher than them in Google Places.”

The content that a listing can accommodate extends well beyond your standard business information to include pictures, videos and testimonials. Tully notes that reviews are a particularly important component of a listing.

“Set up a business process to get regular customer reviews on your Places listing,” he suggests. “Reviews can mean the difference between not appearing and appearing in the number one spot. After you have five or more reviews, your listing will stand out amongst competitors, as Google shows review ratings next to your business listing.”

Canvas Marketing’s Clacy also makes note of a recently introduced feature that allows businesses to frame offers as a ‘coupon’ within their Places listing.

“That also helps your Google Places ranking, because you’re using more of the functions inside Google Places,” he says.


One of the most significant factors affecting organic search rankings is the number of incoming links a site receives. Google has identified this as a reasonable measure of how many people found that particular page relevant enough to share. The more links a page receives, the higher it ranks in search.

In place of incoming links, Google Places tends to favour businesses that have their contact details listed in the greatest volume on different sites throughout the internet.

“Google looks at the number of places on the web that are naming your business, address and phone number, and they’re called citations,” says Tully. “The more citations your business has, generally the higher ranked your Google Places listing will be.”

Citations are part of the reason Google places so much value in data from third party directories like the Yellow Pages. For the purposes of an improved Places ranking, it’s worthwhile for businesses to investigate being listed in review directories like Urban Spoon, True Local or, depending on what your business specialises in.

Given that it’s based on the most widely used global positioning service in the world, the potential reach of Places is considerably greater than a simple mobile search query. In the same way that the service collects information about businesses from third-party directories, many apps draw on the information collected in Places.

“There’s a lot of third party apps and directories that pull their data directly from Google,” notes Tully. “By getting a listing in Google Places, potentially, you could be showing up on tens or hundreds of different iPhone apps and directory-based search systems. It’s definitely something worth doing.”

Client Testimonial Videos: How to Get Results

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By , 11/27/2011 21:05

Robert MoormanA vast majority of your customers trust the opinions of their peers much more than anything you say.

This is why simply bombarding everyone with your marketing message doesn’t work anymore; you need to go social with video.

Social proof, like client testimonial videos, offers an amazing opportunity to grow your brand in a credible and authentic way.

Get it right

Most client testimonial clips are excruciating. They’re too long. They lack credibility. They look terrible. Or they simply miss the point.

If done badly, client testimonial videos can be damaging for your business. Here are some ways to make sure you get them right.

Don’t Bang On. Unless You’re A Drummer

The number one mistake is that the video is simply too long; 60-90 seconds is plenty to get the message across.

Your clients don’t need to explain how your product works; all they need to share is how what you did for them created a positive experience.

Lo Fi options

Lo Fi is occasionally good in music, but client testimonial videos are not the place to skimp.

If you film your clients under fluorescent light with a handheld flip camera, you make them look bad because the light and general look is very unflattering.

Especially female clients won’t appreciate that, even if they may not let you know.
Another negative aspect of the lo-fi approach is that it makes your brand look budget. That’s great if you offer a very low price, low value item, but not good if you offer a high value or B2B service or product.

Take your pick

Don’t ask your former business partner or brother in law to do a client testimonial. Most of your potential clients probably know who they are.


Your testimonials need to be verifiable and honest. If viewers can’t see who’s talking (‘a happy client’, ‘Rob M. from Sydney’), they’re not going to buy into the message.

Don’t script testimonials; if you use phrases that sound like they’re straight out of your marketing material, you lose credibility.  Allow people to use their own language and anecdotes, but feel free to direct them in terms of being concise and relevant.

Critical mass

To be credible you need at least three testimonials. Use the various takes to get a number of people to tell one story. Don’t make 10 people repeat the same story about how great you are. Boring.

They’re not presenters

Authentic doesn’t mean badly presented. Make sure your clients get directed and coached so they feel comfortable.

Don’t make the clients present directly to camera; presenting something straight to camera is a real skill that needs training.  Instead, interview them so the testimonials are more like a conversation than a presentation.

Make sure your clients look at the interviewer when answering the questions; you’ll get answers with a better flow and a more conversational tone.

What if no-one wants to talk?

A lot of people are very reluctant to be on camera; some can’t be swayed at all.
Here are some ways to make sure it’s more appealing to take part.

Make the shoots as low impact as possible. Either a small team locally with limited equipment and set up time, or half an hour in a studio that they can walk into.

Use the footage if the clients talks about their businesses; it doesn’t hurt you to be generous.

Give them a way out; allow them the option to veto the clip if they’re not happy with how it turns out.

But stop short of bribery

Offering clients a financial incentive to take part may be tempting, but never ever go down that path. One post about that on Facebook or Twitter and you’re looking at some major brand damage.

I you can’t find three people who are enthusiastic about your product you probably need to improve your product.

Get to the point

A lot of client testimonials don’t offer a real insight in why it’s you they should choose.
I’ve seen client testimonials where someone describes the service like this; a building company turned up, did the job and the house is still standing.

That’s not a story; I may be naïve here, but I expect a building company to actually turn up when I pay them. What’s the story? What sets you apart?

Believe in your brand. Hallelujah!

Nothing beats social proof like client testimonials when you’re building a connection to existing and future clients; if you get these right, you’re really cooking with gas.

Happy shooting! Preferably with a camera please.

Robert Moorman is creative director at Hunting With Pixels, a strategic online video and social media production company.

10 Common website mistakes to avoid like the plague

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By , 11/27/2011 20:59

According to Netcraft, there are over 266 million websites on the Internet. But there’s a huge difference between a really good website and a really bad one. Where do you sit on the scale? Whether you’re in the planning stages or about due for a review, take a look at our pick of the Top 10 common mistakes to avoid like the plague.

  1. It’s not about you. Your website should be all about your customer – not how great you are and what you do. Talk to them in language they can relate to and engage them to the point you can sell to them. Always write the content with the good old WIIFM principle (What’s in it for me?) or put another way, ‘Why are you telling me this?’
  2. Not capturing visitor details. Let’s face it – it’s hard work getting someone to visit your website, so don’t let them get away! You must have an opt-in on your home page to capture their contact details so you can stay in touch and build a relationship.
  3. Too much flash. Your customers don’t want long load times, search engines don’t like it and neither do smartphones. Use flash moderately on your site or avoid it if you can.
  4. Long gaps between updates. You need to regularly review and update your site to keep the content relevant, fresh and interesting for your customers.
  5. No social media icons. Give customers a way to interact with you and get information on what you’re up to via social media. Make it easy for visitors to ‘like’ you and capture their information so you can grow your database by adding social media icons that are visible on your webiste.
  6. Using stock photos. People do business with people. Your customers want to see who you are and it’s one of the best ways to build trust. Use real photos and be yourself.
  7. Overdesigning and overcrowding. Think Apple – keep it simple and beautiful. The success of your website is in the planning. What will your customer want to use it for? Make it user friendly and easy to navigate.
  8. Assuming your designer knows what you want. Think carefully and take the time to talk to your web designer in detail about what you want your website to do and look like now and in 5 years time. Although changes may occur organically, it’s important to think long term as it can be very costly to keep changing your website.
  9. Not monitoring traffic. It’s key to have a good monitoring program so you can see if your website is actually working. What pages are most visited and how long do they stay? Find out how your website is performing and where you need to improve it.
  10. Lack of a sound strategy and purpose. Why do you have a website? What is its purpose? If it’s not making you money then how are you going to recoup the time and money you have invested? Get clear on your purpose and keep it front of mind with everything you do.

At mySmartWebsite we are here to help small businesses become successful online by providing products and service that make the online experience painless. Feel free to contact us on 1300 652 266 to see how we can help you take your business to the next level.

Five Steps to Better Web Design

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By , 12/06/2010 19:15

Source: Luke Telford | Nett Magazine

Web design is easy to get wrong. If you want your website to capture the attention of visitors, it’s best to take a couple of steps back and gain some perspective on what it’s purpose actually is. It can be very easy to get caught up in the details. Here are some points to consider.

1. Looks are important

You may not like to judge a book by it’s cover, but online, appearance is the most important thing after search placement. If your site doesn’t look right on first impression, visitors won’t stick around long enough to find out if what you’re offering is relevant to their search term. The very fact that Google has recently introduced Instant Preview – a function to allow searchers to vet websites according to a thumbnail of their homepage – is proof of this.

2. Design is about more than just looks

Design doesn’t just refer to the way your homepage looks. It helps to think of your website as a structure, like a building: it’s design is like the architectural blueprints and floor plans of a house. In the same way you need to consider which way the door to each room opens, you need to make sure that each page on your site links to the others in a logical way. This is easier to stay on top of if you remember that less is more with web design. Start with the basics and work your way up.

3. Don’t be too flash

Flash may look great, but it’s not very practical. When people visit your site, they want to be able to find what they’re looking for quickly and easily; lavish animation just presents another barrier. Richard Graham from My Sydney Detour discovered this the hard way. He went through countless web designers, all of whom tried to make his business’s website look and feel as interactive as possible, at the cost of simple navigation. After taking some sound advice, Graham stripped the gimmick right down to a simple theme, and straightforward navigation. Have a look: it’s clean, simple and effective.

4. Avoid clutter

Don’t have too much on your homepage. Having a cluttered page is going to scare your buyer away. A busy page is like a messy room: uninviting. If there is space for your homepage to breathe, it’s more likely that your visitors will stay for the 3-5 seconds it takes for them to figure out if your business is relevant to them or not. More like this, less like this.

5. Above the fold

As with email newsletters, the most important part of your entire website isn’t just your homepage – it’s the part of it that visitors see as soon as they arrive. The ‘fold' is the cut-off point for their very first look at your homepage, before they start scrolling down and exploring. It’s vital that the information that appears above the fold shows them that they’ve come to the right place. This site is a perfect example.

There's no such thing as 'good enough' in web design. Want to know how to improve your site? Get a free website review from mySmartwebsite



SEO: What Not To Do

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By , 12/06/2010 19:13
Source: Nett Magazine | Luke Telford

SEO is a race without a finish line. The reason for this is that the search engines are always trying to find ways of making the quality of their search better for users.

This means that many of the SEO tactics used 5 years ago no longer hold any relevance for your content – yet, some SEO professionals continue to pedal them, and charge you for the work. It’s important you’re aware of what’s useful and what isn’t when it comes to results; some of these tricks are simply a waste of time, but others could result in severe penalties from search engines.

Duplicating content

You might be tempted to use a piece of content that ranks well – or an excerpt from it – more than once on your site in order to boost your search results. It’s important not to do this. If you need to restate a point, then make sure you paraphrase, as search engines can tell if you’re duplicating information, and will penalise you for it.


This refers to the practice of presenting search engines with a version of the site that’s different to what the user sees. "Search engines index pages based on their content," explains Tim Barnett, managing partner of 2Binteractive, "but trying to display a lot of good content on a web site can often detract from the aesthetic value of a site, and sometimes the actual content you want to display is different to the keywords you want to target."

Cloaking is a relatively old trick, but is still used by some disreputable SEO professionals to boost search rankings. There are a number of ways it can be done – presenting the search engine’s IP address with a completely different site, or displaying different pages depending on the users/search engine’s web browser ¬– but the principle with each is basically the same.

One easily detectable cloaking method is the use of hidden text: ie positioning keyword-rich text in white against the white background of a page, so that it can be read by a search engine, but not by the user. Cloaking must be avoided at all costs; it is gravely looked down upon by search engines, and can result in your site being ‘black listed’ , and removed from results entirely.

Keyword stuffing

It’s possible to have too many keywords. Search engine algorithms are constantly being developed to be better at figuring out how relevant a piece of content is. Search now looks beyond keywords to figure this out. So, if you fill all your content with as many keywords as you can manage, you not only risk making it less readable and alienating your visitors, you’ll probably also be penalised in the search rankings.

"Using appropriate keywords in content is good, but stuffing with keywords looks manipulative and provides a poor user experience," says Mark Baartse, consulting director of search firm First Rate. “Unfortunately a lot of people still recommend these techniques. If you hear people talking about ‘keyword density’ and ‘latent semantic indexing’, then run away! Good quality content with a natural use of keywords is recommended.”

Gateway pages

This is when a web designer sets up brief, keyword-rich redirect pages in between a link and its destination. "They are often orphan pages (i.e. have no other links to them from within the site navigation etc),’ says Barnett, ‘and are simply used to get people to a website."

"There was a big case a number of years ago when BMW was given some poor SEO advice and had set up a doorway page to their site – it was subsequently banned by Google if nothing else, I think BMW was simply used by Google as a high profile case to say to people “yes we are serious about banning sites who do the wrong thing.”’

While search engine algorithms themselves might not account for these pages in search, if your site were to be reviewed by an actual person from a search company, you’d face penalties as severe as those BMW had to deal with.

Hiding links

A key part of gaining momentum in search is the number of links associated with your site – both to and from it. As with keywords, there are only so many links that you can have on your site before it begins to interfere with how effectively it engages with visitors.

"Google hates nothing more than link dishonesty," says James Richardson of Optimising, "and hiding of links in any way will always result in a significant ranking penalty."

The practice of hiding links is similar to the practice of cloaking text. The links are still on the page, but may have been reduced to a miniscule size or coloured to blend in with the background. Search engine algorithms will pick up on this as a manipulative practice, and will penalise sites that use it.

For specific guidelines on Google search (and a reasonable yardstick for search practices with other engines) have a look at the search company’s webmaster guidelines.

Find out where your website stands in the search engines by ordering a free Search Engine Ranking Report. Stop guessing and start planning.

Image credit: Thinkstock



Things to Consider Before You Build a Website

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By , 10/22/2010 10:28

Do you currently have a website, blog or online shop?

If you are new to the webs and do not already have a website then we can design you a website from scratch.

If you already have a site, shop, blog or online system then we can take a look at it and work our magic on it. Sometimes it is easier to modify what is already there and other times it is easier or better to rebuild or to give you the required effect or manageability.

What is the purpose of your online presence?

There’s a number of reasons why people want or need a website.

  • Promote YOU or your specialty
  • Promote your BUSINESS or your products
  • Sell your products or services
  • Display your photos, videos or audios
  • Announce new information
  • Keep people updated
  • Share your passion
  • Gather information
  • Whatever (get inventive…)

What style and colour to do want?

Colour, layout an typefaces DO make a difference.

Your target market will often dictate the look. eg: If your target is young skateboarders then dark, grunge look might be the way to go. And if baby clothes are your thing then maybe pastel pinks and blues…

Should your website match your current branding?


Do I need pictures, photos or images?

YES. How many and where they are placed are important to attract and guide your visitors eyes on the page. They also conjure up images in their minds rather than pouring over tons or words. Many people are just visual and don;t like reading much.

What about video and audio?

YES again! Some people are just visual. If you want to attract the biggest slice of market then you should include video in your presentation mix.

YouTube is now over 6% of the internet’s traffic. 4 years ago it was only 1%. If you do NOT put video on your ite (can be linked through to your YouTube or other

Do you already have a domain name?

If you do then we can move or manage it. We need to have it “pointed” to our servers for the internet to know where your website resides.

If you don’t yet have any domain names then we can register and manage them for you. Most business will need a few different names to cover their IP (Intellectual Property) product names or brands.

Do you need email with that?

Thanks to McDonald’s that phrase is now famous. But there is more to a website than just web pages. Branding your email to your website is imperative, especially if you are a business.

You should NEVER promote your ISP issued email address (eg. That’s just dumb. We can look after

Do you need us to supply any images, videos, audios etc?


Do you already have your info in a compatible format?


How many products or services do you have?


How many versions or variables of your products?


Are your products physical or virtual?


Do you want or need a custom website template?


Do you have your own servers?


How much storage capacity and bandwidth do you need?


Do you want us to keep looking after your site?


Do you want us to setup your social media networks?


Do you need any training?


How fast do you need the work done?


Theme Switcher

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By , 10/17/2010 19:50

See how easy it is to change the look and feel of a website using WordPress.

We have loaded just a few themes for this demonstration. There’s over 1000 free themes available and thousands more custom (paid) themes from designers who do just that for a living.

The choice is almost endless.

We can even design a custom them for you to match your branding

Select a theme link and the page will change and hold that look for up to 30 seconds. Refresh after that and the default theme returns.

Select a theme from the links below and see what happens…


Preview Themes

Select a theme from the images below…

[nkthemeswitch mode=screenshot]

Panorama Theme by Themocracy